It’s hard to think of what a business has to do to have no chance of succeeding on Instagram and https://telegram-store.com/catalog/product-category/channels/marketing. Assuming you have the right strategy in place, a doughnut shop, a cement factory, or even a regular baking soda can go viral. But if you’re out of luck and your strategy isn’t working, your reach is dropping, and your followers are unsubscribing, it’s time to take action. Fortunately we know what methods will help you.
HOW TO INCREASE ENGAGEMENT AND COVERAGE?
All have had it, the main thing – courage to survive and move on, well, and still follow these 7 steps:
1. RESPOND TO EVERY COMMENT AND REQUEST IN DIRECT
Followers on Instagram love it when brands respond to comments and posts. And if the response is also not one-part and does not consist of only emoji, it is a direct hit to the heart. So don’t be lazy and look under posts and direct as often as possible.
Such activity very much like the algorithms of the social network, which abandoned the chronological order in the output now pays attention to how often a user interacts with a particular profile. DM posts are one of these types of interactions.
2. ENCOURAGE COMMENT ACTIVITY
Don’t forget to engage subscribers in further discussion. Then every subsequent person who sees that the blogger not only responds to every comment, but also asks questions themselves, will also want to join the discussion.
If a subscriber will often leave comments under your posts, there is a good chance that Instagram will categorize your account as “Friends & Family.” This means that your posts will appear higher in the user’s news feed.
In addition, participating in the discussion increases the interaction time with the post, which also affects the visibility of the publications.
3. DO ONGOING POLLS, ACTIVITIES, AND STORIS GAMES
The best way to encourage a user to send a brand a message is not to directly urge them to take action, but to try to entertain them. Use every possible engagement tool that Instagram gives you: buttons, sliders, questions, taps, etc., and encourage the creation of UGC content.
Keep in mind that you need to respond to every post if you want subscribers to engage in similar activity again.
4. PUBLISH CAROUSEL POSTS
Carousel posts are attractive because they hold a user’s attention, and the more time a person devotes to a post, the more interesting it is to Instagram’s algorithms. This type of content is also more engaging because interactives and appeals work better – and the more engaged a person is, the more likely they are to leave likes and comments.
Such posts also include more information, which allows for better coverage of a topic, more detail about a product or demonstrating it from different angles.
What’s most important in such posts?
– intriguing, catchy headlines;
– colors that hold attention;
– arrows and urges to read on;
– continuity of elements;
– a call to action: like, comment, add to saves, send to a friend.
5. FOCUS ON UGC CONTENT
User-generated content is a godsend. It’s creative, useful and funny, and most importantly – effective (on average, UGC gets 28% more engagement than content from a brand). And it’s also earned media, which means free loyal positive reach and something that all brands, big and small, strive for.
UGC also has the advantage that such content builds trust with current and potential customers. And in general, having UGC is a good indicator for a brand.
Who to take an example from? GoPro, for example, whose content was built on the use of user-generated content. Or Apple, which came to Instagram relatively recently, but, without thinking twice, made UGC the basis of its profile.
The final word
There’s only one way to raise your reach and keep it at the same level for a long time: by constantly working with your audience. Attract the attention of your active followers, communicate with them in comments and direct and create quality engaging content.