Content plan for social networks: how to make it

Social media and plays one of the most important roles in marketing strategies. With their help, you can attract a large number of new people who can become potential customers. But working with social media is not as easy as it may seem at first glance. Many people are afraid to make a mistake and hurt the situation. That’s why you need to think through a content plan beforehand. 

The process of creating a content plan

Below will be described 6 detailed steps, thanks to which everyone can create a plan.

Study social networks

First, you need to find out what has already been achieved. To do this, you need to conduct an account audit and answer the following questions:

  1. Who is making contact on social media?
  2. Which accounts are the most popular? 
  3. How optimized are the profiles?
  4. What are the differences between accounts and competitors?
  5. Which topics are interesting and which are not?

An audit will help you figure out the main purpose of the accounts. If it’s not clear, it’s worth working on.

Competitor Analysis

A competitor analysis is necessary in order to choose the most relevant topics that resonate most with subscribers. If you have a strong competitor in your chosen niche, you should not try to steal customers from it. It is enough to develop another social network. You can use Mention to monitor social networks. This utility tracks competitors by keywords, showing the most popular topics. 

Content calendar

It’s not enough to just collect the right content. You need to choose the exact date and time when it will be published. A content calendar is ideal for this. It will give you a clear idea of what topics are covered and what more can be added to fill in the gaps. The most content should be about your products or services. 

Finding inspiration

If you’ve decided to prove yourself and stand out from the crowd, you need to draw new ideas and inspiration from somewhere. You can do this with the help of social media success stories from other companies. If you have a favorite brand, you can study its activity in social networks and take some ideas for yourself. The main thing is to avoid mindless copying.

Plan everything in advance

A content calendar can be filled several months in advance. If there are any events or holidays in the future, this will be a great time to present your own products or services. Don’t forget to keep up with current trends. For example, many people find it easier to watch a short video than read a long article. 

Testing and refining your chosen strategy

Every job should be evaluated and tested. Even maintaining social media accounts requires web analytics. The earlier you identify the most profitable trends in content, the more potential customers you will attract to your brand. At first glance, tracking seems simple, but that’s a misconception. It’s a boring activity, so many people “bury” it. Under no circumstances should this be done. 

You can use professional tools, such as Finezza, for a competent analysis. The utility collects data from social networks and shows them in the form of handy graphs. Based on them, you can understand what exactly the visitors are doing in the account:

  • what posts attract them;
  • what they share most often;
  • what they like, etc.


The tips described above will help everyone create a content plan on their own and make accounts truly popular.